October 25, 2001
Dodging downturns and responding to distributor needs, the following lead a $4.96 million line-up. According to Tracy Dennis, vice president of sales for Transcontinental Printing, Newtown, Pa., "our current growth areas are in value-added products, but data management and fulfillment are emerging as the way of the future." She explained that distributors are increasingly requesting these services as customers are seeking a single source for meeting all of their needs. "For example, end-users conducting large direct mail campaigns want assistance with storing, tracking and managing data, rather than simply manipulating it. This allows them to prepare better focused and more effective future mailings."
