Platinum Award: Commercial/ Promotional Printing. Moving On Up. In the Chicagoland area, newspapers and magazines aren't the only things that are black and white and read all over. Locals also read confidential legal briefs—or at least that's what Nicole Wede, a sales representative for Printex Designs, Wood Dale, Ill., tried to get them to do. When Mauge & Associates, a Chicago-based ad agency, came to Wede looking for a unique way to market some recently refurbished commercial lofts, Wede had an idea: Why not produce a marketing brochure disguised as a confidential legal brief? It would certainly pique readers' interest—but would it help move units? "It went
Platinum Award: Cut Sheets. Interstellar Overdrive. When Le Moyne College, Syracuse, N.Y., wanted to blast its outdated student schedule and statement into the 21st century, it could have called on Buzz Aldrin, or even Buzz Lightyear, for a little interstellar inspiration. Instead, the small Catholic college called on Buzz Underwood, CDC and chairman of the Cooley Group East Syracuse, N.Y. Though an internationally acclaimed astronaut (or an animated movie character) may have been a flashier choice, Cheryl Davies, bursar for the college, said settling on Underwood wasn't a difficult decision at all. "The college has had a long-standing relationship with Cooley—they designed our statement forms 20 years ago,"
Manufacturers' presses accommodate customers' needs By Stacey Wenzel Commercial printing is emerging as one of the more profitable avenues for forms manufacturers seeking new areas for growth. But to keep up with the changing market, manufacturers have to stay on the cutting edge of new technology. "We think that many forms manufacturers will enter into the regular commercial printing field over the next few years," said Bob Nuttmann, national sales manager for the press division of Muller Martini, Hauppauge, N.Y. According to Dick Prentice, director of sales and services for Graphic Systems Services (GSS), Dayton, Ohio, some printers are trying to produce commercial printing and direct mail with