Wilmer

Manufacturers of health-care business solutions discuss a changing market and what distributors can do to tap into it HEALTH-CARE ADVANCES are reaching sci-fi proportions. In 2003, the human genome was unlocked. Today, patients can swallow a pill-sized camera delivering thousands of internal images directly to a physician's computer. And soon on the horizon, pharmaceuticals dubbed "super drugs" will be customized to target an individual's specific genetic makeup, thus enhancing drug efficacy. The health-care industry is arguably the most technologically competitive and innovative market worldwide. But for an industry so quick in the application of patient care technology, it has been life-threateningly slow in adopting

Wilmer, Dayton, Ohio, recently became an approved printer for security prescription pads for the state of California Board of Pharmacy and Florida's Agency for Healthcare Administration (AHCA). The secure prescription pads feature chemical protection paper, void pantograph, color background in blue for California and green for Florida, preprinted prescriber information, batch numbering, sequential numbering (California requirement), Rx thermochromic ink, microprinting in signature line and a watermark on the back (California requirement). A minimum order of four pads or eight books is required. Customers can earn Wilmer Rewards for each new order of eight pads or 16 books through Sept. 30.

Make plans to provide customers serving the travel and hospitality markets with business-boosting printed documents and promotional items. The travel and hospitality industries were hard-hit by the events of Sept. 11, 2001, but business is now back on track, according to manufacturers and distributors. "I think 2004 will be a far better year," said Bryna Blum, president of WCBS/E.H. Bickett & Co., Palm Desert, Calif. After Sept. 11, her business—which is 100 percent devoted to travel and hospitality vertical markets—nosedived 70 percent. Many clients were placing only small orders for stock business forms, unsure of how long they'd stay in business. By

Wilmer, Dayton, Ohio, is proud to offer Wilmer Rewards—an exciting new promotion offered exclusively to its distributors. For each qualifying order, Wilmer distributors receive a Webcertificate for a specified amount, which works as an online MasterCard giftcard. The Webcertificate is reusable, reloadable and can be used any place online where MasterCard is accepted. For more information, visit www.4wilmer.com.

Wilmer, Malvern, Pa., has expanded its PS Mailers folder/sealer line to offer unsurpassed reliability and durability. According to Wilmer Marketing Specialist Christine Yeary, "customers of any size—small to large—now have a PS Mailers solution that fits their needs." End-users can easily learn to operate Wilmer's new pressure-seal folding/sealing equipment due to its simple design. With flexible fold settings, they can conveniently switch between standard or custom fold types. The efficient PS Mailer folder/sealer line can process 3,000 to 11,000 documents per hour and ranges in retail price from $2,500 to $11,000. Wilmer has also been busy updating its line of HIPAA [Health Insurance