Albert Selker

Appleton, Appleton, Wis., recently announced that it will add the Tru-Tech line of durable paper products to its family of durable products. Tru-Tech is a division of Temple-Inland, with manufacturing operations in Linden, N.J. Tru-Tech, available in sheets and rolls, features a wide range of tear-, moisture- and puncture-resistant products. The materials are water-, oil- and grease-resistant and, because they are made from paper, they print and convert like paper. The unique design also allows the products to be laser-printable. "The addition of Tru-Tech to our durable product line extends Appleton's range of value-added materials supplied to the document, tag, ticket, label

In 1954, Appleton, Appleton, Wis., (formerly Appleton Coated Paper Company) helped introduce the first carbonless paper, NCR PAPER brand, to the market. The product was simply promoted as a new paper product that eliminates carbon paper. The NCR PAPER brand has been continuously manufactured by Appleton since then, and has long been the leading brand of carbonless paper. It revolutionized the forms industry by eliminating the mess and bother of carbon interleaves. "The invention of carbonless paper used new technology that literally changed the way business information was processed," said Albert Selker, Appleton's marketing director. "What started as a niche product soon transformed the business