Bob O Connell

Considering the days when business success could be sustained with a mimeograph machine and a good calculator, it’s obvious industry professionals have been broadening their horizons and expanding product lines for quite some time to serve customers. What’s newsworthy, as this year’s State of the Industry report bears out, is the amazing diversity and creativity with which today’s manufacturers and distributors are going about business. Naturally, profound market shifts also impact the national association representing the independent supply channel. The Oct. 2007 decision to rebrand DMIA—the appellation introduced in 1996 when document management challenges dominated—as psda (Print Services Distribution Association) reaffirms the power