Cecil Beaton

"Be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of the commonplace, the slaves of the ordinary." Cecil Beaton, English Photographer & Designer, "The Secret of How to Startle" Theater Arts, May '57 In recent weeks, I have spent considerable time pouring over the BFL&S archives as well as past issues of a number of other trade magazines. While to some, creativity is an attribute best saved for the artist, throughout the pages of each issue, the call from distributors and manufacturers for creativity, ingenuity and innovation in business practices and products appears again and again. Certainly, creativity in

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