Christa Carone

How will holiday shoppers find the best prices or the most unique gifts?  Will they flip through a circular, find it online, through email, or browse store floors?  As the holiday shopping season kicks into gear, companies that demonstrate an understanding of customers' preferences are likely to pique more interest.

Flexibility, creativity and a legacy of innovation are three things Xerox Corporation has in common with its new partner, Cirque du Soleil.