Einstein Gift

In an effort to help satisfy customers' gift and loyalty card needs, PSI Plastic Graphics, St. Louis, recently released its new Einstein Gift and Loyalty Card software, an Internet-based product that allows multiple chain locations to process transactions in real time. "By utilizing the Internet, we are taking advantage of the infrastructure already in place, making it simple to communicate between multiple locations. It will not be necessary to load software on multiple machines because the software provides one centralized database for all customers to access," said Michael Hallahan, president of PSI. Einstein also tracks customer spending and provides a rewards program