Gordon Kaye

A recent annual survey of leading American creative professionals conducted by New York-based Graphic Design USA (GDUSA) and sponsored by MAN Roland, Westmont, Ill., revealed the percentage of designers working in print is increasing. In fact, GDUSA readers who responded to the poll said 75 percent of their projects are stand-alone print or involve the creation of at least one printed piece, and 70 percent of their total work time is spent designing for print. “Print feels more trustworthy and credible than other media, and its very tangibility and permanence suffuses the content—and the content creator—with a sense of authenticity,” said Gordon Kaye, GDUSA

Press manufacturer MAN Roland, with North American headquarters in Westmont, Ill., sponsored an annual survey of leading American creative professionals conducted by Graphic Design USA (GDUSA), which revealed the percentage of designers working in print increased from 91 percent last year to 92 percent currently. In addition, 75 percent of their projects are stand-alone print or involve the creation of at least one printed piece, and 70 percent of their total work time is spent designing for print. “Print uniquely engages the emotions and stimulates the senses with its classic strengths of permanence, tangibility, sensuality and physicality,” observed GDUSA Publisher Gordon Kaye. “Print feels