Gray Areas

In contemporary parlance, the three “Rs” connote environmental awareness rather than the fundamentals of education. “Reduce, reuse and recycle” is the rallying cry of a burgeoning green movement which seems poised to sweep in and rescue the printing industry from flat sales and declining markets. Yes, green is the new gold for manufacturers and distributors, as the focus on sustainability and eco-responsible practices is creating profitable opportunities and driving product development. It’s also generating a fair amount of questions and confusion. For starters, what do the various certifications mean, and how can copy clutter be avoided when displaying the respective logos on