"Your brand is the magnet that draws consumers to your product or service," said Ken Carbone of Manhattan design and branding firm Carbone Smolan Agency. To help increase your brand magnetism, here are five rules of attraction:
1. Understand the value of designing your brand identity. "Make it a priority and find money to invest in it right away," agency co-founder Leslie Smolan said. "So many people have a business idea, ask their cousin to design a logo and say, 'That's my brand.' It's a mistake. Your brand often is the most important thing beyond the product itself."
