Mark Newell

As printer technology advances, label applications increase By Stacey Wenzel As businesses update their computers and printers to replace obsolete equipment and meet changing needs, they are no longer turning to the impact printer. Offering a boost in speed and better resolution, laser printers have become an increasingly popular choice. As a result, there has been a redesign in labels to accommodate the enhanced equipment, increasing the opportunity for new sales. "Initially, computer continuous labels were modified in design for laser printer use," said Mark Newell, general manager of Wilsonville, Oregon-based Micro Design. "Now, the labels are specifically designed for laser printers." He noted one application that has grown