Markets According

Distributors can prosper by pushing the envelope on mailers. After making a few initial phone calls to inquire about the state of affairs for mailer products within the forms industry today, it was clear that manufacturers have mixed feelings on the issue. Some simply reported such an insignificant sale of mailers—due to too much competition and changing technology—that they preferred to not report on them at all. But, others have found a way to prosper via the mailer. The prospering is true, despite the drastic decline of installed impact printers over the past several years, which has significantly reduced demand for continuous custom products—namely

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