Nancy Valent

Strategic and thoughtful campaigns can provide big pay-offs Marketing products and services within the forms industry is not something distributors take lightly. Rather, it is a major business component that serves as a distributor's lifeline to success. It is, in fact, a form of communication—allowing distributors to not only present ideas and solutions to current and potential clients, but also to build and maintain relationships. With that said, no price is too high when it comes to strategic marketing campaigns. Spending upwards of $3 million on creative sales, business development, marketing support, advertising, direct mail, public relations and the occasional community event, Cleveland-based