Rita Willmott

Platinum Award: Labels & Tags. A Remedy for Wine Labeling Headaches. It may be true that wine is fine, and that liquor is quicker, however, at the James Arthur Estate Vineyards, nobody was getting anywhere fast. The problem at the nascent Nebraska winery was trying to find a more cost-effective, less inventory-intensive way to label its 22 different wines, while at the same time promoting brand recognition, the Nebraska region and the ambiance of the estate where the winery is located. Despite the high potential for difficulty, Rita Willmott, president of ProForma Marketing Resources in Omaha, Neb., said the biggest concern wasn't combining