Terry Flaherty

Don't gloss over the importance of these strong sellers By Carol Katarsky Laminated labels continue to play a big role in distributors' sales. Chemical-, water- and wear-resistant, the applications for these labels are obvious—but durability isn't the only attraction the products offer. "Lamination can also be used to achieve a high gloss, which can enhance the appearance of simple items, such as business cards," noted Michael Stoeck, product marketing manager at New Century, Kansas-based Stouse. "Laminating the label lends a premium look, as compared to plain-paper labels with varnish," agreed Lynn Zima, sales and marketing supervisor, Atlas Tag & Label, Neenah, Wis. She noted that laminated labels are