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Packaging 101: Tips From a Branding Whiz

October 16, 2012

With toddlers running around our homes, we're always reminded how important packaging is.

Like most kids their age, when a box arrives, our one-year-olds often obsess over the wrapping—and completely ignore the gift inside. While we adults usually want what's inside the box, we're usually just as enticed by good packaging.

And there's no denying that the first thing a customer will notice is your packaging. So how do you create smart, branded packaging that is attractive and also conveys your company's message?

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In Selling in Tough Times, Linda Bishop draws on more than two decades of selling experience and the best practices developed by her national sales consulting organization, Thought Transformation, Inc. This valuable guide takes you inside the buyer's world during a downturn and shows you how to react to changing...

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