Why Should I Use Video in My Next Marketing Email?

Video has the power to capture attention like few other email marketing tactics. In fact, more and more marketers are using video in their email initiatives. So does video make sense for your email marketing campaigns?

Video Improves Email Metrics
According to a study by the Web Video Marketing Council, 88 percent of email marketers report a positive impact from incorporating video into their strategies. Further, a study found that when marketers included the word "video" in a subject line, open rates rose by 7 percent, conversion rates rose by 21 percent and average order value rose by 24 percent.