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When it came time for Arthur Bartell, group president of Fort Collins, Colorado-based Proforma Big Dog Branding, to find a job he had a choice of three positions.
"I had just moved to Miami in 1954 and went looking for a job at the University of Miami placement office. They offered me three jobs: dictaphone salesman, insurance adjuster or Esquire Calendars. I took the Esquire Calendars position with a small Advertising Specialty Company, Jack Pector Specialties. My salary was $75 a week. One year later, I sold an order of $14,000 to a bank. In 1955 that was a big sale," he said.
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