Carlson Craft, the printing and promotional products supplier based in North Mankato, Minn., unveiled a redesigned logo in January 2013. The new logo features the words “Carlson” and “Craft” with contrasting fonts—”Carlson” is in a larger script font and “Craft” is done in an all-caps serif font. This dual font logo is a nod to the previous logo and to the use of dual fonts in wedding invitations.
The company announced that it is revitalizing many facets of the company’s brand in 2013. New and exciting dimensions are being implemented into Carlson Craft’s programs including an all-new Carlson Craft Online Store; rejuvenated email communications; cutting-edge products being offered in brand new albums; and much more. Each of these very important components will be easily recognized as those of Carlson Craft with the new logo leading the way.
“Our business was founded through strong relationships, which continue to be our most significant asset to this day,” said Barb Kau, president of Carlson Craft. “The connections I have made through the years with our channel partners, customers and Carlson Craft team members are very important to me; and I am passionate about sustaining these relationships into the future.”
For more information, visit www.carlsoncraft.com.