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"Very few products, if any, have all the attributes consumers seem to perceive from such claims, making these claims nearly impossible to substantiate," the commission said in a statement.
The Green Guide was originally drafted in 1992, and the green market has rapidly expanded in that time. The latest version of the guide now addresses new terminology such as "carbon offset," claims about biodegradability, assertions of partially-recycled content, and distinguishing the labeling of eco-friendly items.
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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