Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.

The end of the year always brings exciting and important announcements, and that's no different for us at Print+Promo.

It's likely happened to some of you out there. A customer comes to you with a big order. They want 1,000 T-shirts for a rally, and they're willing to pay a premium. Everything is going smoothly... until you see the customer's artwork.

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