USPS: Postcard Use is Up Among Direct Marketers

Consumers may notice they're getting fewer postcards from friends, but USPS says direct marketers are still fans of the mail option. Specifically citing a product called "Every Door Direct Mail," USPS says on Monday that what it first issued as "postal cards" in 1873 are still distributed in the billions each year.

"Since the [EDDM] service was launched in 2011, USPS has handled about 1.2 [million] transactions, resulting in over 6.4 [billion] pieces of mail and more than...$1.2 [billion] in revenue," USPS tells Target Marketing on Monday. "We are seeing growth in this type of mail. These are mostly oversized marketing/business postcards."