5. Lying. “I don’t care about the customer and I’ll tell them anything I have to in order to get the sale.” Believe it or not, I heard this comment from a participant in one of my sales training workshops. Unfortunately, the number of salespeople who lie or intentionally mislead their customers is staggering. This behavior includes: overstating the capabilities of a product, stretching the truth or providing incorrect information.
6. Inability to understand customer needs. This is an extension of the first two reasons customers dislike salespeople. When sales representatives talk too much and listen too little, they don’t get a full understanding of their prospect’s situation. I have worked and interacted with thousands of salespeople over the years, both as a trainer and a buyer, and I can state without hesitation that a mere 20 percent of them actually take the time to understand their customer’s needs, situation and concerns. And it is this group of individuals who are the most successful.
7. Refusal to take ‘no’ for an answer. Persistence is powerful. However, there is a fine line between persistence and stalking. While you shouldn’t drop your efforts after the first ‘no,’ it is critical to recognize nothing will be gained by pressuring people. In many cases, the reason someone says ‘no’ is because they don’t see the value in a product/service or because they are not a highly qualified prospect.
Talk is Cheap ... Lost Sales are Not
What customers don't like about salespeople