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Those who can sell and deliver solutions that create real value in these areas will win, and technology is absolutely the key. Such accounts are complex, and a platform choice that not only brings the power and flexibility required, but also the team that knows how to sell, implement and support such accounts will put you in front of your competition. And once you've established your company as the partner, the opportunities rise as we all know, as do the barriers to exit through events such as economic downturns, employee turnover and M&A transactions. In our words, the relationship is very "sticky."
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