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Bill Doehler, executive vice president, Prodigital Printing, Edison, N.J.
The best and worst of times will continue depending on which segment of the industry you are in. Run lengths and overall volume will continue to decline as print buyers look to minimize inventory exposure, and marketing professionals abandon print-based projects that do not carry a measurable return on investment. The above, coupled with the inevitable impact of electronic media on print, will continue to present daunting challenges to those companies heavily invested in traditional, long-run equipment.
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