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PP: What do you think will be the printing industry’s biggest challenge in the next few years?
GG: There is an old adage that says, “If you want it good, you want it fast, and you want it cheap, pick two.” In today’s market, buyers do expect, and they do receive, all three. There is no going back. The challenge for printers is to be able to deliver all three and still make a profit. Technology certainly makes this possible, but not probable. The successful printer, in addition to staying current in technology, needs clear and concise communication (inside and outside the plant) combined with effective training and efficient procedures. There is simply no room for error.
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