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mystery product revealed
For advertising messages to achieve repeat exposure, you've got to have the right—and write—stuff, all at the right price.
The Piper ballpoint pen from Braintree, Massachusetts-based Hub Pen Company is economical yet star-studded enough to be used by an actress to jot down red carpet appearances in her calendar, by a wrestler to sign autographs and by an airline pioneer to note future design specifications.
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Lisa Horn
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Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.
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