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Unfortunately, 4over's business model for RedTag was occasionally misinterpreted and the project came under scrutiny, thus impacting the early adoption of the site. Responding to misinformation from competitors, some customers thought 4over was trying to go directly to the end-user when, in fact, the aim was to counter the growth of online printers who were hurting 4over's customers. Other customers embraced the model and were rewarded financially for their efforts, gaining new customers that they service today.
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