GreenPiece: Paper Saves Trees
A recent campaign shows printing may help keep forests growing
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For instance, research has shown that direct mail is still the most effective way of targeting the right customers with the right message—especially for small businesses, according to the campaign website. Print helps small business owners get and keep customers. And digital advertising works better when it is mixed with print. New techniques in printing, such as print on demand and digital printing mean that fewer pieces of print can have a greater economic effect while decreasing impact on the environment. And when consumers are through with direct mail pieces, catalogs or magazines, they can be recycled, recovered and reused.
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