AbitibiBowater Changing Name to Resolute Forest Products
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"This identity change serves as an opportunity to reposition the company and to redefine ourselves with customers, shareholders and the communities in which we live and work," continued Garneau.
On Nov. 7, the company will begin using Resolute Forest Products and related visual identity on its marketing materials, website, signage and other communications. When communicating in French, the company will use the name Produits forestiers Résolu. Prior to the November launch, the company will continue to be referred to as AbitibiBowater.
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- People:
- Richard Garneau
- Places:
- Montreal
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