Selling Psychology
Achieve success in business by focusing on your prospects’ needs
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So, when you market yourself, capitalize on your unique ability to understand and solve problems. This will greatly increase your client base and its loyalty to you. As a side benefit, it will also help you get paid what you’re worth. As noted businessman Nido Qubein said, “When you solve the problems that keep CEOs awake at night, they never ask you what you charge.”
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