By
Maria Raha
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With millions of cars sold annually, outdoor advertising revenue and brand exposure is increasing along with the amount of time American drivers sit in traffic. A 2003 study by Arbitron titled “National In-Car Study” reported that Americans spend a weekly average of 15 hours in their cars.
“I would say that increased traffic certainly gives our product additional marketing [or] advertising value,” said Curtis Schmidt, vice president of marketing for Dixie Seal & Stamp. “The automobile license plate is a small billboard for ... your vehicle. The longer you sit in traffic, the more likely you will be staring at someone else’s bumper, which might have a promotional message bolted to it.”
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