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Maria Raha
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As for the evolution of online business versus printed products, Klepec hasn’t witnessed much adversity in the automotive segment. “If online shopping is done correctly from a print manufacturer’s point of view,” he said, “all of the hits on the website are linked to one-to-one marketing pieces that get sent to the customer in the mail ... [which is] information that the dealership already has. Therefore, the business forms printed product show[s] a slight decline, but the commercially printed marketing pieces are growing and growing. Those marketing pieces then feed our print and mail division.”
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