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Promotional products saw the greatest change this year as the category dropped from $384 million to $209 million, a $175 million decrease (45.6 percent). Promotional products lost market share as well, dropping by more than half to 7.2 percent from 16.4 percent.
Direct mail also saw significant losses, dropping $36 million to $139 million, and also dropping from 7.5 percent of the industry to 4.8 percent.
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