Appleton Coated Announces Sales Partnership with New Leaf Paper
Appleton Coated, Combined Locks, Wis., has entered into an agreement with New Leaf Paper, Oakland, Calif., to market and sell Reincarnation, a coated paper line made from 100 percent post-consumer recovered fiber (PCRF).
"Appleton Coated has been manufacturing Reincarnation for our customer New Leaf Paper (NLP) for over three years," explained Darin Dodd, Appleton Coated's vice president, commercial sales. "Our two companies felt that the combined strength of our sales teams and merchant relationships made for a natural fit.
"Reincarnation is the industry-leading sustainable coated paper," he continued. "The fact that we can sell it in addition to making it really adds value and choice to our offering of sustainable papers."
"We are very pleased," said New Leaf Paper CEO Joe Fanelli. "We have a great relationship with Appleton Coated that now extends into a sales partnership on our Reincarnation brand-this will benefit all brand-owners, printers and creatives looking for the most sustainable choice in coated papers."
Made in the USA at Appleton Coated's mill, New Leaf Reincarnation is the paper of choice for some of North America's leading environmentally aware brands. It is 100 percent PCRF coated paper with all fiber sourced within 100 miles of the company's mill, further reducing its environmental impact. It offers Forest Stewardship Council certification (FSC C007796). It is process chlorine free, pH neutral and archival. It is Lacey Act compliant, and 100 percent of the electricity used to manufacture it is offset with Green-e certified renewable energy certificates (RECS). With 93 (GE) brightness and state-of-the-art coating technology, it is the perfect combination of high quality, consistency and sustainability. Reincarnation is offered in matte, dull and gloss finishes in a wide range of text and cover basis weights.
For more information, call (888) 488-6742 or visit www.appletoncoated.com.