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During the Extreme Drama presented at the general session, ASB sales associate Dennis Lindblad shared the story of his extreme comeback after suffering a near-fatal brain hemorrhage in 2005 that left him with limited speech and mobility. Richard Ward of River’s End Trading Company, an ASB vendor partner, discussed his company’s extreme makeover, including name changes from LA Loving to Trimark Sportswear Group and now River’s End, subsequent new ownership and management, a new culture and a new IT system.
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