BCT Promotes Pam Gonzalez to Director of Marketing
BCT, a wholesaler of short-run, full-color, raised and flat offset commercial stationery products based in Fort Lauderdale, Fla., announced Pam Gonzalez as its new director of marketing.
In her new role, Gonzalez will be responsible for conceiving and executing marketing strategies and tactics that drive growth. In addition, she will help overall branding development and messaging in the marketplace by identifying and tracking key metrics. BCT is looking to expand its marketing efforts and provide a strong presence across the United States and Canada.
“I’m excited for Pam,” said Bruce Mars, president of BCT. “Her integrated marketing experience and skill set around modern, scalable marketing methods, as well as her background in graphic design, will allow us to capitalize on the strengths of BCT as we continue to innovate and grow.”
Gonzalez has been with BCT since 2015 in the role of marketing manager. She was responsible for developing and executing all corporate marketing efforts, as well as corporate administrative duties and project management.
She holds a Bachelor of Fine Arts in graphic design from Miami International University of Art and Design, and a Master of Science in marketing from Florida International University. Gonzalez has over 5 years of experience in the print industry.
For more information, visit www.evoprint.com.
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