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BDA will continue to support the league's out-of-stadium promotions and events such as the All-Star Game, postseason and World Series in addition to increasing sales with influential, on-trend products that activate the MLB brand and drive ROI.
“We are privileged and honored that Major League Baseball has chosen to extend our contract for another five years,” Jay Deutsch, BDA co-founder and CEO, said. “The opportunities to leverage the unique emotional bond and promotional value generated by branded merchandise are boundless."
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