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Hernandez, a BIC veteran of more than 24 years, has held several management positions on four different continents, ensuring a well-rounded and experienced view of the business. Hernandez has successfully led his business units to double-digit growth, in large part due to a customer-service-focused approach to business. Until the establishment of BIC APP, he also was responsible for BIC's promotional products business in developing markets, including Latin America, Asia, Australia and Africa.
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