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PP: What do you think will be the printing industry's biggest challenge in the next few years?
PT: Talent. As budgets tighten, budget resources are scarcer and get shared over multiple channels vs. a dedicated team approach. We've regrettably seen some wonderfully knowledgeable experts in the industry get priced right out of today's market as companies are trimming and netting short-term savings by consolidating or eliminating positions. These are, of course, difficult and challenging times but we should avoid the temptation to see print as only a commodity.
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Melissa Busch
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