Convertible Solutions Develops Double Weight Postcard Stock for Digital Presses
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“Postcards are one of the simplest and most effective forms of direct mail,” according to Convertible's Director, George Fry. “Thicker postcards stand out and have higher response rates than thinner cards, but producing a personalized postcard on a thick stock has been difficult. The digital presses required for short run or variable data printing did not work well with such heavy stock.”
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