The Ladies Are In the House
Nature vs. Nurture
“Women have figured out that their qualities of multitasking, organization, good listening and a desire to please make them highly successful in the print world, where attention to the client is everything,” observed Martinelli. “Women are also very intuitive and tend to be more empathetic and non-confrontational—effective qualities in a sales professional.” Ostos agreed. “I think women are more balanced in this regard. They know when to be compassionate and when to be hard,” she said. “Men can be this way, too, but it’s something I find more common in women I know.” Said Muzzillo, “Women are very relationship-driven and solution-oriented. They tend to be creative and attentive to detail, which serves them well in the forms and promotional products industry.”
- Companies:
- Proforma