The Ladies Are In the House
Family and Career
Over the years, all three contributors have witnessed the growing number of women in the industry. Creative expression is one factor attracting them. Ostos said she draws on her fine arts background when working with clients on layout, composition and color. “This is a very visual business and it’s important to be creative and open to ideas,” she said. “Women also enjoy the flexibility to balance family and career. I don’t have to be sitting at a desk all day to take care of clients.” Ostos noted that the juggling act isn’t getting any easier as her children get older. “Years ago, I heard a principal say that dealing with teenagers is like trying to nail Jello to a tree, and I remember thinking, ‘not my kids.’ Yeah, right!” (In the next breath, she mentioned that both children were coming into the office that day during their spring break to help pack a large promotional products order for a golf tournament.)
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- Proforma