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When setting goals for our business I like to use the S.M.A.R.T. theory that was once given to me in college. S.M.A.R.T. stands for the five steps of being: specific, measurable, achievable, relevant and time-based goals. I feel our family business success depends on our ability as a family to set and achieve the goals we set for all staff, family and customers.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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