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• Who are the ones who say, "Well, they never asked me?" Those individuals may be the most important influencers.
Database marketing strategies like these can enhance all facets of your B2B marketing program.
By M.H. "Mac" McIntosh
M.H. "Mac" McIntosh, CBC, is a business-to-business marketing consultant and publisher of the newsletter: "Sales Lead Report." McIntosh also teaches university-level courses in sales and marketing, direct marketing and telemarketing, and conducts seminars and workshops for leading corporations and associations around the world. He can be reached at (800) 944-5553, mcintosh@sales-lead-experts.com and by visiting www.sales-lead-experts.com.
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