Keen for Green Design
Debra Rizzi, a founding partner of Manasquan, New Jersey-based Rizco Design recently launched the company’s BeLeaf initiative—a measurable sustainability program ensuring a percentage of each job is environmentally correct. Rizco Design planted some green while designing call for entries materials for the Art Director’s Club of New Jersey. This year’s theme is “Jersey Produce: Organic Design Grown to Perfection.” What makes these pieces green? They utilized eco-friendly printing and paper, were produced to minimize resources and the end products are recyclable.
Rizzi noted the job is also a perfect example of gang running, which lowers costs, eliminates waste and reduces energy. “We fit the invitation, call for entries postcard announcement, awards hangtag and brochure cover all on one form to allow for color consistency, cost effectiveness and to minimize resources. From an environmental standpoint, gang runs maximize the sheet of paper, so there is less waste. They also minimize running time, ink, energy and only require one set of plates for the job,” she said.
“All of the components were offset-printed with limited ink coverage,” continued Rizzi. “[We used] four, flat PMS colors on Mohawk, Beckett Concept, Ocean Mist #80 Cover. [The paper] is FSC-Certified, 100 percent recycled, carbon neutral, Green-e certified, windpowered and Green Seal Certified. The envelopes are engraved in one color on Carnival Coco vellum text, which is made from 50 percent total recycled fiber, including 30 percent post consumer waste.”
Rizzi went on to share design tips for projects that are both eco- and budget-friendly:
• Specify smaller-sized collateral so it can fit on a smaller-sized press sheet to eliminate waste.
• Design a piece so it can be easily updated. For example, bind a brochure together with a rubber band instead of with gluing or stapling.
• Utilize PDFs rather than printed proofs as often as possible to minimize the amount of comps produced.