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Gerlach believes that one reason behind the high profits is the lack of competition. "Forms manufacturers have competition with computers because [end-users] can now produce their own forms," he said.
"Decals are extremely profitable," said Tim Thompson, marketing manager for Lancer Label, Omaha, Neb. "Most suggested retail margins are in the 40 percent to 50 percent range. The average order value is also relatively high due to the value the product provides--the consumable nature of decals adds to their attractiveness."
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- Companies:
- Adcraft Decals
- Gill Studios
- Lancer Label
- Places:
- Mission, Kan.
- Omaha, Neb.
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