Deluxe Corp. Acquires OrangeSoda Inc.
Deluxe Corporation, located in St. Paul, Minn., announced it has acquired OrangeSoda Inc., a leading internet marketing services company specializing in search, mobile, and social media campaign strategies for small businesses. OrangeSoda provides services directly to small businesses as well as through a growing number of strategic partners in media, telecommunications, home services, and other industries. The company employs approximately 175 people and will continue to be headquartered in American Fork, Utah.
"Deluxe will accelerate revenue growth in marketing solutions and other services by combining our organic capabilities with OrangeSoda's innovative solutions, scalable provisioning platform and tools, and established market presence," said Malcolm McRoberts, senior vice president of small business services at Deluxe Corp. "Orange Soda has built compelling services offers and channels targeted at key small business marketing pain points. As a result of this acquisition, Deluxe adds differentiated solutions and capability that help support growth for our small business customers."
Deluxe Corp. purchased OrangeSoda for $27.7 million in cash. The acquisition is expected to generate approximately $15 million in incremental revenue and be slightly dilutive to EPS for the remainder of 2012, after including transaction costs and acquisition-related amortization expense.
"Deluxe is a great fit for OrangeSoda because both companies are focused on helping small businesses grow their online presence," said Jay Bean, CEO and founder of OrangeSoda. "Together we will have one of the most competitive suites of online services in the marketplace. We are also excited about the expanded services we can offer our combined channel partners, and the revenue potential of these relationships."
For more information, visit us at www.deluxe.com.