Digital Labels are the Answer
When prospecting for digital label sales, John Shanley, president of Labels West, Woodinville, Wash., suggested distributors ask end-users the following questions:
• Are they carrying a lot of label inventory just to get the higher quantity price break? With digital, they can get smaller quantities at larger quantity prices.
• Must they wait until their large inventories are exhausted before they can order more labels with some sort of change in the look or copy? Digital allows new designs and ideas to be brought to market much faster.
• Are they compromising label designs to accommodate the inherent registration limitations of flexography? Even the most difficult designs are not a problem for digital.
• Do their label orders include different items requiring a lot of plates and plate changes? Digital eliminates plate changes and extra set-up charges for budget-friendly savings.
• Do they need prototypes to choose from or do they want to explore test markets? Digital can cost-effectively produce even just one label.
Related story: What’s the Deal with Digital?